Tuesday, October 11, 2011

50 percent of Outpost new customers came from Kaspersky, Symantec and McAfee


Agnitum's competitive upgrade offer launched back in July is over and we are glad to share the final results.

With the 16,500 participants involved, the program allowed to convert 7,250 active licenses from 21 different vendors over a 10-week period.

Every day 100 users traded in their security solution for Outpost Security Suite Pro or Outpost Antivirus Pro.

According to the final results of the offer:
  • 50 percent of the upgrade requests came from users of Kaspersky, Symantec, and McAfee software; 
  • 40 percent from Avast, Avira, BitDefender, Trend Micro, BullGuard, Eset, and Panda users; 
  • and 10 percent from users of other security vendors’ products.

Best regards,
Natalia Solovyeva

4 comments:

Claudio said...

It's sad that Agnitum products are not considered in any category for the voting here
http://www.computingsecurityawards.co.uk/

agnitum said...

Claudio, if you cannot find Symantec into Enterprise Security Solution choice, why Agnitum should be included into other categories?

Dmitriy K said...

Good results :)

Anonymous said...

nice marketing move, sad I didn't heard of it :(